
Cifap est qualifié OPQF
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This course presents all the parameters considered in station programming ranging from public to commercially competitive broadcasting

Cifap est qualifié OPQF
The different types of broadcasting:
- Public television, commercial television, coded networks and cable networks
- Defining and putting into perspective strategies imposed by the broadcasting system, as well as technical and thematic positioning
Station concept and editorial line:
- Station concept and editorial line
- Broadcasting law : statutory limits and quotas
- In-house specifications: corporate strategy (image, communication, profitability)
Station resources and financing:
- Economic factors, their role and influence
- Forms of economic pressure on programming
- Government and financing / TV tax
- Communication groups Sponsoring / Advertising Suscriptions
- Other resources: by-products
Regulating authorities:
- Their power and their objectives
- Evolution of audio-visual laws
Producers and television:
- Who produces for television?
- State of the market
- Management and relations with the broadcaster
- Production as a programming factor
The new programming stakes:
- Advertising administration, central merchandising, announcers
- Target audiences and media planning
- Pricing policies, target contracts and share of the market
- New products, bartering, sponsoring
Polling institutes:
- Statisitques and their use
- The influance of polls on programming
Corporate law in programming and international law. Adapting to the specific situations in a given country. Station identity in the programming framework. Sociological studies as programming and structuring aides.

Cifap est qualifié OPQF
This training is available to foreign professionals

Cifap est qualifié OPQF
Jérôme Kanapa
Director, Reporter, Production Manager

Cifap est qualifié OPQF
1 computer per trainee (PC or Mac) + software (Word, Excel, Power Point…) + Internet access.