Formation Television programming

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Objectifs de la formation

This course presents all the parameters considered in station programming ranging from public to commercially competitive broadcasting

The different types of broadcasting:

- Public television, commercial television, coded networks and cable networks

- Defining and putting into perspective strategies imposed by the broadcasting system, as well as technical and thematic positioning

Station concept and editorial line:

- Station concept and editorial line

- Broadcasting law : statutory limits and quotas

- In-house specifications: corporate strategy (image, communication, profitability)

Station resources and financing:

- Economic factors, their role and influence

- Forms of economic pressure on programming

- Government and financing / TV tax

- Communication groups Sponsoring / Advertising Suscriptions

- Other resources: by-products

Regulating authorities:

- Their power and their objectives

- Evolution of audio-visual laws

Producers and television:

- Who produces for television?

- State of the market

- Management and relations with the broadcaster

- Production as a programming factor

The new programming stakes:

- Advertising administration, central merchandising, announcers

- Target audiences and media planning

- Pricing policies, target contracts and share of the market

- New products, bartering, sponsoring

Polling institutes:

- Statisitques and their use

- The influance of polls on programming

Corporate law in programming and international law. Adapting to the specific situations in a given country. Station identity in the programming framework. Sociological studies as programming and structuring aides.

This training is available to foreign professionals

Maîtrise d'ouvrage

Jérôme Kanapa
Director, Reporter, Production Manager