Formation Television programming

This course presents all the parameters considered in station programming ranging from public to commercially competitive broadcasting

This training is available to foreign professionals

The different types of broadcasting:

- Public television, commercial television, coded networks and cable networks

- Defining and putting into perspective strategies imposed by the broadcasting system, as well as technical and thematic positioning

Station concept and editorial line:

- Station concept and editorial line

- Broadcasting law : statutory limits and quotas

- In-house specifications: corporate strategy (image, communication, profitability)

Station resources and financing:

- Economic factors, their role and influence

- Forms of economic pressure on programming

- Government and financing / TV tax

- Communication groups Sponsoring / Advertising Suscriptions

- Other resources: by-products

Regulating authorities:

- Their power and their objectives

- Evolution of audio-visual laws

Producers and television:

- Who produces for television?

- State of the market

- Management and relations with the broadcaster

- Production as a programming factor

The new programming stakes:

- Advertising administration, central merchandising, announcers

- Target audiences and media planning

- Pricing policies, target contracts and share of the market

- New products, bartering, sponsoring

Polling institutes:

- Statisitques and their use

- The influance of polls on programming

Corporate law in programming and international law. Adapting to the specific situations in a given country. Station identity in the programming framework. Sociological studies as programming and structuring aides.

Jérôme Kanapa
Director, Reporter, Production Manager