This course presents all the parameters considered in station programming ranging from public to commercially competitive broadcasting
This training is available to foreign professionals
The different types of broadcasting:
- Public television, commercial television, coded networks and cable networks
- Defining and putting into perspective strategies imposed by the broadcasting system, as well as technical and thematic positioning
Station concept and editorial line:
- Station concept and editorial line
- Broadcasting law : statutory limits and quotas
- In-house specifications: corporate strategy (image, communication, profitability)
Station resources and financing:
- Economic factors, their role and influence
- Forms of economic pressure on programming
- Government and financing / TV tax
- Communication groups Sponsoring / Advertising Suscriptions
- Other resources: by-products
Regulating authorities:
- Their power and their objectives
- Evolution of audio-visual laws
Producers and television:
- Who produces for television?
- State of the market
- Management and relations with the broadcaster
- Production as a programming factor
The new programming stakes:
- Advertising administration, central merchandising, announcers
- Target audiences and media planning
- Pricing policies, target contracts and share of the market
- New products, bartering, sponsoring
Polling institutes:
- Statisitques and their use
- The influance of polls on programming
Corporate law in programming and international law. Adapting to the specific situations in a given country. Station identity in the programming framework. Sociological studies as programming and structuring aides.
Jérôme Kanapa
Director, Reporter, Production Manager
1 computer per trainee (PC or Mac) + software (Word, Excel, Power Point…) + Internet access.